I Would Have Preferred, "How Do You Like Them Apples?"

Surprisingly, I've never heard this one before, so I have to give them points for originality. CNN is reporting the story under the boring old headline, "Apple chief unveils new iPhone," which is unfortunate for them because I only read articles that rope me in with clever wordplay and make me think about how smart and funny the writer thinks he is. I'm also somewhat surprised that Apple hasn't trademarked it already, thus forcing orchard farmers to pay out royalties every time they harvest their crops.